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We are well into the second century of our profession and chiropractors are still seeking the magic answer to growing their practices, serving their patients more effectively and increasing profitability. Doctors are attending numerous seminars, adding new products and services and are making large investments into the latest and greatest in technology that the profession has to offer. However this only results in lower than expected Return on Investment, management headaches, and mounting stress to pay for all of the so called "beneficial equipment". This is primarily because they are missing a component that is crucial to the success and profitability of any sound business.